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Powerpoint presentations are an essential tool in the arsenal of most people delivering sales presentations to audiences of keen-eyed and sometimes cynical potential clients or superiors. Simply listening to a presentation, however thrilling the presenter’s vocal delivery, usually does not convince people who are regularly offered new ideas and suggestions. And in the fast-moving digital world, decision-makers expect new plans to be presented to them in an engaging way; every day, we see more news stories about attention spans getting shorter! Busy people need entertainment and visual stimulation in order to become as excited as possible about your plan or product. This is why good Powerpoint design can be almost as necessary as the idea itself when it comes to deciding people in favour of a product.

Which strategies should ambitious salespeople use when designing in Powerpoint? There are a few tricks of the trade that can change sales presentations from mediocre to thrilling.

Powerful Powerpoint presentations should embrace the age-old values of rhetoric proved to be convincing in Ancient Greece, and still working today. For example: famously, Apple visionary Steve Jobs loved to present things in threes. That’s the ‘triad’ system, which has been shown time and time again to be easier to remember than information presented in lists of two or four points. But don’t try to squeeze three key points onto a single slide – good presentations stay minimalist. Use one slide to announced you’ll be outlining three concepts or stages, then give each idea its own slide.

Of course, Powerpoint is a visual medium. Slides should contain as few words as possible. This is partly because people in a stressful sales meeting aren’t likely to want to read substantial chunks of text, and partly because the presenter shouldn’t have to read them out either. During sales presentations, the person speaking should try to engage eye contact at least once with everyone in the room, and should never turn their back. Turning around to read from your Powerpoint presentation sends a body language cue to the room that the presentation is over, and they will stop concentrating.

The images deployed should tell the story for you. Clear infographics, evocative pictures encouraging emotions like happiness or satisfaction, and memorable pictographs, are what stick in people’s minds long after specific statistics have disappeared.

Text-heavy, undirected Powerpoint design can damage the pitch for an idea which would otherwise be welcomed. On the other hand, high-impact presentations which use the art of storytelling, high-definition images and infographics, and interact with the presenter’s personality, are sure-fire winners.

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Travelling around the country, and even the world, might be a thing of the past, as companies are increasingly embracing video conferencing technology in order to organise meetings.  As new technology seems to alter our lives in small ways every day, busy professionals are finding that audio visual conferencing saves them crucial time and money.  At the more sophisticated end of the market, with technology such as telepresence video conferencing, it can be the case that a video conference is a preferable option to a normal meeting.

Like it or not, meetings are vital in business.  While emails facilitate constant communication with colleagues everywhere, the collective face to face communication of a physical meeting is sometimes the only way to reach an agreement.  But a video conference mirrors the experience of a regular meeting, but with the bonus that all participants can contribute from the comfort of their own desks, with all the information and documents they might need at their disposal.  In addition, as audio visual conferencing allows users to edit documents while participating in the conference, the exchange of information is possible on more than one level.

The most obvious bonus of organising a conference using this technology is that participants save valuable time and money on travelling.  Spending half the day on a plane in order to go to a two hour meeting seems rather absurd when video conferencing technology is possible.  This also means that meetings can be arranged at the last minute, so if there is a big issue that needs to be dealt with, it can be discussed by all the relevant parties at the crucial stage.  As the UK experiences the problems of the ‘big freeze’ and getting into work poses problems for many of us, this seems particularly important.  There can be no excuses for non-attendance at meetings when all you need is your PC.

It should come as no surprise to most people, then, that video conferencing is becoming more and more common as a way of bringing people together and sharing information.  With the prevalence of skype and video calls in private communication, we are becoming increasingly accustomed to speaking into a screen, and telepresence video conferencing should feel fairly natural to most people.  It seems that one day, face to face meetings may become a thing of the past, as audio visual conferencing is surely set to become the norm.

Please visit http://www.edgevision.co.uk/ for further information about this topic.

http://www.edgevision.co.uk/

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